Everyone knows that email marketing is effective, but it only works when you have a list of qualified and engaged subscribers who are willing to read your content. Sounds easy, right? Too many businesses have low-value email lists because they’re not doing anything to...
Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve got great news for you. While the Jedi aren’t real, it is...
Every website wants more love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch? Google plays hard-to-get – or it might be if...
Towards the completion of last year, we blogged about the growing importance of online client reviews, and worried why it was an important organization opportunity, not to be missed. The evaluation score is among many ranking elements Google utilizes within its...
Are you encouraging your customers to leave Google Reviews? If not, you’re missing out on a genuine chance to reach brand-new consumers and tell them about your company. It’s not just that individuals like to check out evaluations; it’s that Google...
Online reviews. Do they matter? Absolutely! It’s not hard to understand why a local entrepreneur would abandon reviews altogether. After all, your brand is online, you just paid all that money for a shiny new website, the doors are open and customers are coming...
Why Google Reviews Really Matter No company has to be told about the importance of SEO on their business’s success. We all want it and search endlessly for ways to bring our rankings high up in Google’s algorithms. We also all know the favorable...
Google Reviews are really important– 88 percent of customers trust online reviews as much as personal recommendations from friends and 90 percent of customers will read online reviews prior to choosing where to spend their money. Not just are they typically the...
Enabling Landline Texting is a big win for local businesses. Did you know that 85% of consumers prefer to receive a text message rather than a phone call or email? A Text-to-Landline service — also called Landline texting — is the fastest and most...
Most local businesses should advertise on Facebook. The evidence supports this. It’s cost-effective and, done right, it can help your business to grow. But that is easier said than done. While Facebook ads are effective, many local business owners don’t know what...
