Privacy Policy

Who we are

Our website address is: Since you’re reading this on here, that should be kinda obvious.

What personal data we collect and why we collect it

Luminagency is a marketing company and while we may build websites for our clients, we do not control all the inner workings of this site. We rely on tools. This website runs largely on WordPress and therefore takes on its strengths, limitations and quirks, e.g. Gravatars, and a surprisingly bad internal search system.

In general, we don’t “collect personal data”. It’s pretty creepy and besides, why do you think everyone is so obsessed with you? People drive by your house every day and you don’t freak about that – your silly little email address is about that interesting.

Anything we do collect SHOULD BE FREAKING OBVIOUS when we collect it. If you fill out a form, we have your email address. Muahhahaha – be very afraid.

That’s a joke.

If we need a blood sample, then this may sting a bit, but we promise not to take your blood without your permission, while you are sleeping or via PayPal.

That’s another joke.

IF we have your email, it’s because you typed your email address into a box saying something like, “Enter your email address here so we can send you the thing you asked for”. Now that we have your email – which you gave us intentionally – we may try to communicate with you. O. M. G. Deal with it. There are about a million ways to ask us to take you off any lists or whatever, like buttons or links that say cryptic things like, “Unsubscribe”, or “No, I’m not interested”. Sometimes those buttons are written in plain effing English. Please use them.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. But we only care about your IP address to figure out if you’re an obvious spammer. After that, well honestly, we wouldn’t know what to do with your IP address. Maybe we can collect a bunch and make a necklace out of them but, really, we don’t care about your IP address and we don’t store stuff in some secret list somewhere so we can steal your grandchildren’s biometric data at some point in the future. Like when there’s an app for that.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it (the service). The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment. Then again, at Luminagency we really don’t use Gravatars because they’re pretty stupid, so you may ignore this paragraph.


If you upload images to this website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. That’s on you, babies. But, as a marketing firm, there’s no reason you should be uploading pictures to our site, so if you’re concerned about your EXIF data, stop putting cat pictures on our business site.

Contact forms

We really wish you people would call us on the phone so we can help you and your business. Emails are nice too. The only people who actually fill out forms are usually trying to sell us something, so most of the forms on this site don’t actually go anywhere.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for about one year. If you clear your browser history and cache regularly (and you should) most of these cookies with go away.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website, so if you’re really bummed out by content from another site, please visit thm and see if they have a Privacy Policy that is nearly as fun as this one. Then give them 1-Star on Google.

These external websites may collect data about you, spread rumors about you, use cookies or pies or whatever, embed additional third-party tracking, steal your soul and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. There may even be the anonymous blood draw we mentioned earlier.The Internet is unbelievably frightening. BOO! 

Scared yet?


We attempt to track visits to our site, to get an idea of how many people read our stuff, how long they stayed on certain pages (“did you read the article or just the headlines?”) and what things they clicked on.

We said “visits”, not “you”. All we see are raw numbers, for example, our data may tell us that 534 people read a certain blog post last month. It does not tell us who they were, where they live or whether they own cats.

Who we share your data with

Nobody intentionally. If some creepy thing that is embedded in our website code steals it, we will give that creepy thing a stern talking to, because the order did not come from us.

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request that we delete your user account and we will be happy to see the back ot you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

There is a small mailbox on street corner in southern Romania. But we don’t ever send anything there. Visitor comments may be checked through an automated spam detection service.


To sum it all up: we don’t want your stupid “data”. We have enough “data” of our own to worry about. Please stop worrying about nothingburgers* like this and try to enjoy life.

*That might be 2 words. We have successfully resisted the urge to Google it and find out.