A Business Reality Check Before You Plan Next Year
Review inquiries, sales, delivery and owner workload before setting next year’s goals. Find one constraint and choose a first move you can measure.
Read articleLuminagency
Small Business Marketing Blog
Set Up a Facebook Business Page Customers Can Use
Build a useful Facebook business presence with accurate details, real photos, a clear next step and someone responsible for customer messages.
Read articleDoes a Small Business Still Need a Website if It Has Facebook?
Decide whether a simple website would help customers find service details, trust your business and contact you alongside your Facebook Page.
Read articleMobile Marketing: Fix the Customer Journey Before Adding Channels
Test how customers find, contact, book and pay from a phone. Improve those steps before adding SMS campaigns, more ads or another app.
Read articleWhat Does Your Brand Sound Like? Give People the Words
Make your business easy to explain. Use a clear problem, a specific way you help and a believable payoff across your website and conversations.
Read articleWhat Should a Small Business Website Cost? Compare the Whole Job
Compare website proposals by scope, recurring costs, ownership and support. Use a simple payback example without treating industry price ranges as facts.
Read articleChoosing a Website Platform: Start With the Business Job
Compare a hosted builder, WordPress, Shopify and a developer-managed site by editing needs, selling requirements, upkeep and your ability to move later.
Read articleThe Website Essentials a Local Business Actually Needs
Prioritize clear services, useful pricing information, customer proof and working contact paths before adding more features to your business website.
Read articleWordPress Maintenance: Know Who Updates, Tests and Restores Your Site
Keep WordPress dependable with assigned responsibility, tested backups, prompt updates and checks of the forms, bookings and payments your business uses.
Read articleA Five-Day Website Plan for a Small Business
A practical five-day website plan: settle the scope, prepare the content, build the essentials and test the path from visitor to inquiry.
Read article