Small Business Marketing
Set Up a Facebook Business Page Customers Can Use
A Facebook Page should help somebody decide whether to contact you. Start there, rather than worrying about how impressive it looks to other business owners.
Prepare the information first
Gather your business name, category, website, public phone number, hours and the locations you actually serve. Use the business name customers recognize. Keep your contact details consistent with your website and other active listings.
Choose a recognizable profile image and a cover image that makes sense on a phone. A real photo of your work can say more than a graphic full of tiny text.
Create the Page through Facebook
Use Facebook's Page creation process from your own legitimate account. Meta's interface varies by account and device; follow the prompts you are shown rather than hunting for an old tutorial's button.
Add the business details and review the public result. Creating a Page does not by itself mean Meta has verified your business.
Make the next step obvious
Use the available action options to direct people toward the action you can support: visiting your website, making a booking or contacting the business. Test the destination as a visitor.
If you invite messages, decide who answers them. An automatic acknowledgement can explain when somebody will respond, but it should not promise an instant human reply if nobody is available.
Put useful content on the Page
Start with an introduction, a clear explanation of your main service and a real example of the work. Answer a common buying question. Give people enough information to know whether the business is relevant to them.
Get permission before posting customers, their properties or their comments. Check your links and photos on a phone, including the parts a cover image may crop.
Protect business access
Use the access-management options Meta provides rather than sharing passwords. Keep recovery details current, enable stronger sign-in protection and review access when somebody leaves. Know who can remove an outside provider's access.
Give the Page an owner
Somebody should check hours, messages and service information regularly. Measure useful inquiries alongside the attention your posts receive.
A Page can support your business without becoming a full-time content operation. If you need to decide what role Facebook should play, The Dive helps put it in the context of the rest of your marketing.
Related reading
How Often Should a Local Business Post on Facebook?
Does a Small Business Still Need a Website if It Has Facebook?