Are you encouraging your customers to leave Google Reviews?
If not, you’re missing out on a genuine chance to reach brand-new consumers and tell them about your company.
It’s not just that individuals like to check out evaluations; it’s that Google utilizes evaluations to help decide where to place you in their search results page. It enhances services that have lots of review activity and plenty of 4- or luxury scores.
How Google Reviews improve your tire store’s presence
So, if you have no reviews, or very couple of evaluations, a prospective consumer in your location who is searching for a tire store utilizing Google will most likely be directed towards a competitor who has great deals of positive reviews.
In other words, Google rewards you when your consumers leave Google Reviews. And the ultimate reward is finding your organization in the Google Local Pack– which indicates ranking you in the top 3 stores in the location.
You’ll have seen this in search results page before. It appears like this:
Note the large numbers of reviews and the high star ratings of these 3 tire stores. Great deals of happy customers. Not surprising that Google recommends them.
How reviews influence possible customers
A research study by Podium discovered:
93% of customers stated online reviews influence their purchase choices 82% of consumers said the material of an evaluation had convinced them to purchase 3.3 was the minimum star rating of a business that consumers would consider engaging with.
more than that, clients are in fact going to pay more to do company with a business that receives consistently excellent reviews.
Podium’s study discovered 68% of customers wanted to pay a premium of up to 15% on the exact same service or product “if confident they’ll have a better experience.”
Great evaluations don’t simply occur by themselves
So, how do you take advantage of the power of favorable reviews?
For a start, you do not simply count on clients being so over the moon with the service you gave them that they go on the internet to sing your praises.
Nevertheless, if you ask to leave a review, 77% of clients (according to Podium’s research study) are very delighted to leave one.
Ask every delighted consumer if they might leave you a luxury evaluation.
Not every client will leave one, however you will drastically improve your opportunities of getting one if you make the effort to ask.
Ask straight when they get their automobile Send out a follow-up e-mail (later that day or the next day) inquiring if they mored than happy with your service and inviting them to leave a review. Consist of the link to your organization on Google! Leave a brochure or leaflet in the client’s automobile thanking them for their service and welcoming them to leave an evaluation. Make certain the directions on where to leave the evaluation are clear and simple to read! Include a review link on your site, to make it simple for consumers to leave evaluations Always react to your evaluations.
Both consumers and Google like to see organizations taking the time to respond to evaluations (you require to sign up to be able to do this). It’s a courtesy on positive evaluations, however on negative evaluations it’s likewise an opportunity to reveal your professionalism and impress evaluation readers (your capacity consumers) with your action.
Get an expert to do the hard work for you
If you’re running a busy tire store, you may not have a great deal of time available to spend chasing after up evaluations. However if you’re keen to leverage the power of evaluations, there are services that can do some of the heavy lifting for you.