We live in a visual world, sure.
Logos get all the love.

The Nike swoosh.
The golden arches.

But here’s the thing — what really sticks with people isn’t what they see, it’s what they say.

If people can’t talk about your brand clearly, it disappears the second you’re out of the room.
So you’ve gotta give them the words. But before they can talk about your brand consistently, you have to.

Ask yourself:

• Do you say the same thing every time someone asks what you do?

• Is your site saying the same thing as your social?

• Do your employees describe the brand like you do — or like strangers?

If you’re all over the place, expect crickets.

So, how do you get your message straight?
It’s not rocket science. It’s three steps:

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1. What’s the problem you solve?

You might sell a bunch of stuff or offer a bunch of services — doesn’t matter. It should all ladder up to one core problem. Find it. Own it. Be known for solving that.

2. How do you solve it?

Give people the playbook. The steps. The secret sauce.
Software? Service? Product? Doesn’t matter — just make the path from problem to solution stupid clear.

3. What’s the payoff?

What’s life like after someone works with you?
Describe it. Be specific. Make it feel real.
This is where the connection happens — where they start to see themselves in your story.

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Nail these three, and you’ve got your verbal brand.
Say it the same way, everywhere. Then let repetition do its thing.

Talk about your brand on purpose, or don’t be surprised when no one else does.

So — what does your brand sound like?